رابطه بین تیپ شخصیتی زنان روستایی و موفقیت آنها در کسب وکارهای خانگی: کاربرد مدل دیسک

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دکتری ترویج و آموزش کشاورزی، دانشگاه بوعلی سینا، همدان، ایران.

2 دکتری ترویج و آموزش کشاورزی، دانشگاه تربیت مدرس، تهران، ایران.

3 دانشیار گروه توسعه روستایی، دانشگاه لرستان، لرستان، ایران.

چکیده

    زنان روستایی بیش از مردان در معرض فقر و تبعیض جنسیتی قرار دارند و بیش‌تر آن‌ها به حاشیه رانده شده و تحت کنترل مردان قرار دارند. فعالیت زنان روستایی در کسب­وکارهای خانگی می‌تواند کمکی مهم به درآمد خانوار داشته باشد. افزون بر این، تیپ شخصیتی زنان روستایی می‌تواند رابطه­ای با موفقیت و یا عدم موفقیت ایجاد کسب­وکارهای خانگی داشته باشد. هدف این مطالعه کشف تیپ شخصیتی زنان روستایی در کسب‌وکارهای خانگی بود که با استفاده از مدل رفتاری دیسک (DISC) انجام شد. 1542 نفر از زنان روستایی فعال در کسب­وکارهای خانگی استان کرمانشاه به­عنوان جامعه پژوهش درنظر گرفته شدند که با رویکرد نمونه‌گیری چندمرحله‌ای خوشه‌ای تصادفی 325 نفر از آن‌ها مورد بررسی قرار گرفتند. داده‌ها با استفاده از پرسش‌نامه ساختاریافته، جمع­آوری شد. نتایج نشان داد که زنان موفق دارای تیپ شخصیتی تأثیرگذار بودند. درحالی‌که در بین زنان ناموفق تیپ شخصیتی ثبات­گرا نمود بیش‌تری داشت. هم‌چنین، نتایج رگرسیون لجستیک مشخص کرد که میزان تجربه، زمان تخصیص داده به فعالیت، میزان درآمد و میزان استفاده از شبکه‌های اجتماعی توانستند 28 درصد از موفقیت زنان روستایی را در کسب‌وکارهای خانگی تبیین ‌کنند. این مطالعه می‌تواند مدل رفتاری دیسک را بهتر بشناساند و باعث توسعه مبانی نظری در کارآفرینی روستایی شود. هم‌چنین، شناسایی شخصیت زنان روستایی می‌تواند در تدوین برنامه‌های آموزشی- ترویجی و سیاست‌گذاری عمومی برای ترغیب هرچه بیش‌تر زنان روستایی به توسعه کسب‌وکارهای خانگی کمک کند.

کلیدواژه‌ها


عنوان مقاله [English]

The Personality Type of Successful Rural Women in Home-based Economic Activities Based on the Model of DISK

نویسندگان [English]

  • Vahid Aliabadi 1
  • Pouria Ataei 2
  • Saeed Gholamrezai 3
1 Ph.D. Department of Agricultural Extension & Education, Faculty of Agriculture, Bu-Ali Sina University, Hamedan, Iran
2 Ph.D. Department of Agricultural Extension & Education, Faculty of Agriculture, Tarbiat Modares University, Tehran, Iran.
3 Associate Professor, Department of Rural Development, College of Agriculture, Lorestan University, Lorestan, Iran.
چکیده [English]

    Rural women are more likely than men to poverty and gender discrimination and most of them are marginalized and controlled by men. The involvement of rural women in home-based economic activities can be an important contribution to rural development. Furthermore, personality type of rural women can be effective relationship in establishment of home-based economic activities successfully or unsuccessfully. Accordingly, this study aimed to understand the personality type of rural women in home-based economic activities using behavioral model of DISK. 1542 participated rural women in home-based economic activities of Kermanshah Province were considered as research population. The research sample was estimated by multi-stage random cluster sampling approach (n = 325). Data were collected through a structured questionnaire. The results showed that most successful and unsuccessful women have influence and steadiness personality types, respectively. Also, the results of logistic regression revealed that the extent of experience, assigned time to activities, income and the use of social networks can explain 28% of success of rural women in home-based economic activities. The present study can better understand the behavioral model of disk and develop theoretical foundations of rural entrepreneurship. Also, the results of the research can be used to recognize rural women's personality in formulating educational-extension programs and public policy in order to stimulate rural women for development of home-based economic activities.

کلیدواژه‌ها [English]

  • women’s’ Personality Type
  • home-based economic activities
  • behavioral model of DISK
  • rural women
  • Rural Development
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دوره 11، شماره 44
اسفند 1400
صفحه 152-164
  • تاریخ دریافت: 24 مهر 1398
  • تاریخ بازنگری: 16 اردیبهشت 1399
  • تاریخ پذیرش: 16 اردیبهشت 1399
  • تاریخ اولین انتشار: 01 اسفند 1400