Investigation and analysis of factors affecting tourism entrepreneurship in crisis situations )Case study: Isfahan city)

Authors

• laleh poureidivand ¹
• mahdi nasrollahi ²
• mohamad mahdi mozafari ³
• mohamad anisseh ²

¹ Ph.D. Student in Entrepreneurship Management, Imam Khomeini International University, Qazvin, Iran

² Assistant Professor, Department of Management, Imam Khomeini International University, Qazvin, Iran

³ Associate Professor, Department of Management, Imam Khomeini International University, Qazvin, ran

10.30495/jzpm.2022.29669.4033

Abstract

Abstract
Tourism is one of the most potential industries in Iran, which has many capabilities to start new businesses, and if the numerous opportunities that exist in this field are well used, it can provide the basis for entrepreneurship, job creation and income generation.Despite the importance of entrepreneurship in tourism, today the country and the wider world is involved in a crisis called the corona virus, which has severely affected tourism. This article aims to identify the factors affecting tourism entrepreneurship in crisis situations and to examine the intensity of the relationship between the factors. The present research is of applied, exploratory and qualitative research. The statistical population includes experts in the tourism sector in Isfahan. In the first stage, by reviewing the theoretical literature and in-depth study of sources, in-depth semi-structured interviews with experts and conducting data theory theory process, effective factors and components were identified and in the second stage to investigate the causal relationships and the intensity of their relationships. Fuzzy cognitive mapping (FCM) is used. The results show that based on studies, four socio-cultural, environmental and infrastructural, economic and institutional factors affect tourism entrepreneurship and environmental and infrastructure factors are most strongly related to tourism entrepreneurship. In addition, each of the mentioned factors are related to each other and affect each other, and in this way have also affected the tourism entrepreneurship variable. a a a a a a a a a a a aa aaaa a a a a a a a a a a a a a a

Keywords

• Entrepreneurship Tourism
• Crisis Conditions
• Coronavirus
• Foundation Data Theory
• Fuzzy Cognitive Mapping

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