SOAR strategic model step towards the strategic planning for development urban tourism (Case study: Tabriz metropolitan)

Authors

• Mohhamd Ali Firoozi
• Shahrokh Zadvali Khajeh

Abstract

Tabriz is the largest city in the North-West of the Iran as a tourist attraction centers in the national and international of the country. The city, according to its historical, cultural and religious potentiality, can not find its real position in the field of tourism. Therefore, the purpose of this study is to evaluate the strengths and opportunities of tourism in the Tabriz and provide strategies for improving it. The required data of this descriptive - analytical study are collected via interview and formed focal groups and analyzed by SOAR as strategic model. The population of this study were tourists, vendors, hoteliers and officials associated with tourism (1500000) that sample size was estimated based on Cochran formula that were   384 people. Based on the results, Tabriz based on its good weather and plenty of Antiquities and tourism capability has this potentiality to become a regional and international tourism place. The expected results of tourism development in the city can be mentioned to decrease the unemployment rate from 8.12 percent to 5 percent, growth green space from 3.5 to 8 square meters per capita in the city and provide facilities for investors to build hotel. Hence, effective strategies for the development of tourism in the city include increasing green space and tourist camps, rehabilitation and improvement of urban transportation fleet, providing banking facilities in order to achieve tourist satisfication is needed.

Keywords

• Strategic Planning
• Tourism Development
• SOAR model
• Tabriz Metropolitan

20.1001.1.22516735.1396.7.25.3.6

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