تحلیلی بر اثرگذاری رسانه‌های جمعی و مطبوعات از دیدگاه ساکنان نواحی روستاییِ شهرستان کنارک (مطالعه موردی: دهستان زرآباد غربی)

نویسندگان

• محمدامین خراسانی ¹
• هادی راستی ²
• اسماعیل رحمانی ³

¹ استادیار گروه جغرافیا و برنامه‌ریزی روستایی، دانشگاه تهران، تهران، ایران

² دانشجوی دکتری جغرافیا و برنامه‌ریزی روستایی، دانشگاه اصفهان، اصفهان، ایران

³ کارشناس ارشد جغرافیا و برنامه‌ریزی شهری، دانشگاه سیستان و بلوچستان، زاهدان، ایران

چکیده

       رسانه­های ارتباط جمعی و مطبوعات در نواحی روستایی کشورهای کمتر توسعه یافته در صورتی­که هدف­دار و متناسب با شرایط بومی و سنتی جوامع، مورد توجه و استفاده قرار گیرند، نقش مثبت و تعیین کننده­ای در فرآیند توسعه روستایی ایفا خواهند کرد. نواحی روستایی به دلیل پراکندگی جغرافیایی، دسترسی دشوار و تفاوت­های فردی و گروهی که باید در آن بر برخی از مشکلات مانند فاصله، ارتباطات متقابل و انتقال سریع دانش و اطلاعات فائق آمد، یکی از بهترین عرصه­ها برای استفاده مؤثر از فن­آوری­های ارتباطی هستند. از این­رو پژوهش حاضر مبتنی بر نگرش روستاییان، نقش رسانه­های ارتباط جمعی و مطبوعات را در ابعاد اقتصادی، اجتماعی و فرهنگی روستاهای دهستان زرآباد غربیِ شهرستان کنارک بررسی نموده است. روش پژوهش، توصیفی- تحلیلی است. داده­ها از طریق تکمیل پرسشنامه محقق ساخته گردآوری شد و به کمک روش­های آماری تحت نرم افزار SPSS پردازش و تحلیل گردید. نتایج نشان می­دهد که میزان دسترسی به رسانه­ها بسیار ضعیف، میزان استفاده نسبتاً مطلوب، میزان نقش آفرینی آنها در ارتقای آگاهی عمومی نسبتاً مطلوب و به طور کلی نقش آفرینی رسانه­ها در مسیر توسعه نواحی روستایی بسیار ضعیف است. در این راستا تلویزیون بیشترین و رسانه­های کوچک، کمترین نقش را به خود اختصاص داده­­اند. وضعیت شاخص­های مختلف از لحاظ میزان تأثیرپذیری به استثنای شاخص ارتقای آگاهی عمومی، در حد نامطلوبی است. تفاوت معنی­داری بین شاخص­ها از لحاظ میزان تأثیرپذیری از طرف رسانه­ها مشاهده می­گردد. شاخص ارتقای آگاهی عمومی بیشترین و شاخص مشارکت در طرح­های توسعه روستایی کمترین تأثیرپذیری از رسانه­ها را نشان می­دهند.

کلیدواژه‌ها

• رسانه‌های جمعی
• مطبوعات
• توسعه روستایی
• دهستان زرآباد غربی

20.1001.1.22516735.1395.6.22.12.2

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عنوان مقاله [English]

The Role of Mass Media and Press in Development of Rural Areas (Case Study: West Zarabad Sub-District in Konarak Township)

نویسندگان [English]

• M.A Khorasani ¹
• H. Rasti ²
• E Rahmani ³

چکیده [English]

       If the mass media and press are used in a targeted way in terms of native and traditional conditions of communities, particularly in marginalized areas, they can have a positive and deterministic role in the process of rural development. In this regrad, the researchers of present study have evaluated the role of the press and mass media in development of West Zarabad Sub-District, Konarak County located in the southern region of Sistan and Baluchestan Province. The methodology is descriptive-analytic based on completing questionnaires. Data analysis is conducted through the SPSS Software on the basis of descriptive and inferential statistics. Obtained results show very limited access to the media, relatively good public use of the media, and relatively favorable role of media in raising public awareness. However, the role played by the media in the development of rural areas is weak and almost imperceptive. In this regard, the television had the most and local media had the least effect. In terms of effectiveness, the various indices (except the raising awareness index) were ranked as poor in affecting development process. There was a significant difference among these indices in regard to the degree of media influence. The raising awareness index was the most and the index of participation in rural development projects, the least affected by media.

کلیدواژه‌ها [English]

• Mass Media
• the press
• Rural Development
• West Zarabad Sub-District

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